After a long day at office facing lot of stress, shopping is one of the sought out option for many to de-stress. It can be your simple grocery shopping or just window shopping, a festival shopping, online shopping, purposeful shopping – shopping in whatever form is Retail therapy.
Recently I came across an article in a newspaper which highlighted the cons of this retail therapy. Cons cannot be the right word here – maybe a side effect.
It was decision fatigue. Your brain might equally become tired deciding what you buy as you were at your workplace. With hell lot of choices available in the market, the consumers have too much in their plate that they cannot handle. For example, when it comes to clothes – Branded or non branded? Readymade or suit material? Half sleeves or full sleeves? Brown or Peach? Crimpson or Green? Regular or mix-n-match? The questions are endless. When it comes to food items, again you have lot of brands, sizes, free gifts to attract to towards larger packs, etc. Here are some simple ways to beat “Decision fatigue”.
1. Check your stock before going for shopping – When it comes to groceries and food products check your store before to set off for your shopping. Also stick to the brands that you are satisfied with. If you want to try something new, get a trial pack or the smallest pack possible. The same applies for toiletries too.
2. Go with a list – Stick to the list you prepare at home and do not buy any extras. If you see something eye catchy, you can have a cap on the number of times you do that per month. Say once a month, getting something out of the list is allowed. That will encourage to stick to your list and will act as a compliment for a task well-done.
4. Take recommendations – When it comes to a new product in the market, take suggestions from friends and colleagues, especially when it comes to costly products like home appliances. Visit your relatives who have a similar product and take their feedback. Surfing the internet also gives you a good review about the product and your ability to judge will improve. With clothes and jewelery, make a note of a good sari or jewelery that your friend is wearing and make sure you browse through the list before you decide what you must get.
5. Choose pocket friendly – Choose things that are affordable and pocket friendly. Forget about the existence of your credit card if you see something that you cannot afford. Change stores, go for a lower version, buy a different design and do everything possible to avoid getting into a debt trap.
Whenever you see a nice dress or someone with a new design of jewelery, make sure you make a note of the details, that will help you to narrow down your choices.
Do not buy anything just because there is an offer. Then you will still be left with having to decide between ‘n’ number of offers that all merchants are offering.
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